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Keith Yamashita talks in fairly great detail about what elements create GREATNESS. At first, I thought this was another cliché “empower yourself”, “lean in”, “you can do it” talks. But halfway through, Yamashita takes a turn and realized this is a creative shop trying to make social change within the confinements of the world of advertising, marketing, branding, and design. For many of you, you know what a challenge this is. Watch the video and let me know if you learned something unexpected. I sure did. (Thanks Willette for the video!)

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