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BBDO launched a clever (yet not so “big”) campaign for Guinness where they printed a QR code onto a pint size glass where it can only be activated with a full glass of the yummy, smooth Guinness. Any other beer won’t allow the code to be scannable….sort of fabulous no? I don’t know what its done for the brand, but there’s an idea there I think worth mentioning. Let me know if you’ve been lucky enough to run into this campaign! (via adweek)